How many times have you received a phone call from a marketing agency saying that they can optimise your website to the top of Google? I get this a lot and when you start asking simple questions, you soon realise that you have a junior member of staff on the end of the phone with script in hand, looking to squeeze the extra bit of ad spend out of you.
If you don’t already know it, Linkedin is a professional social network which allows business people to connect with each other. Most people, when they set up their Linkedin account, expect it to work for them straight away. However with everything in life you have to put effort in to gain rewards and there are plenty to be gained including increasing your business contacts, knowledge and your business reputation online.
Some say that Twitter is a fad. Well the uptake worldwide of this online phenomenon is proving the doubters wrong. As a marketer I am finding that Twitter is another part of my marketing arsenal providing me with a simple yet powerful tool for me which allows me to network, learn and discover new opportunities. I am finding that when you get into tweeting, it can be absolutely fascinating.